Our Team

We are a growing and talented group of creative individuals working together to meet our Clients’ challenges. As a team we believe in getting to know our clients' businesses and brands thoroughly in order to help with the best of our expertise and knowledge.

Arash Vafadari

– Founder, Chairman of the Board

Coming from an engineering background, Arash moved to PR consulting following completion of three graduate programs of Management, Marketing, and Public Relations at McGill University, Canada. After serving clients such as Nortell Networks, and Promis Non-profit in Canada, Arash relocated to Iran to fill the void in the communications industry and started ManaPayam Public Relations. Arash served the company as Chief Executive Officer until mid 2017, and now as Chairman, he focuses on paving the way for Mana Payam’s growth and into new prospective markets and relations.

Yalda Farivar Sadri

– Partner, CEO

With a Master's degree in Communications and extensive hands-on experience in Iran, Yalda serves as a capable strategist and project manager in all aspects of PR & Communications consulting at Mana Payam. Before Mana Payam, Yalda was acting as a project manager and analyst in one of Iran’s main marketing research firms, and teaching several related courses at various learning centers in Iran. Before taking her role as CEO, Yalda was involved in all aspects of Mana Payam’s operations and played a vital role in the growth and development of the company.

Aida Aboutorabi

– Account Director

With a Master’s degree in media and cultural studies, Aida comes from a background in journalism with several years of writing and reporting at several publications. Ever since joining Mana Payam in 2010 as a media relations specialist and a content strategist, she has been involved in numerous related campaigns for clients. She later served as Senior Account Executive and today she oversees all aspects of client work at the company as Account Director.