Our Team

We are a growing and talented group of creative individuals working together to meet our Clients’ challenges. As a team we believe in getting to know our clients' businesses and brands thoroughly in order to help with the best of our expertise and knowledge.

Arash Vafadari

– Founder, Managing Director

Coming from an engineering background, Arash moved to PR consulting following completion of three graduate programs of Management, Marketing, and Public Relations at McGill University, Canada. After serving clients such as Nortell Networks, and Promis Non-profit in Canada, Arash relocated to Iran to fill the void in the communications industry and started Mana Payam Public Relations. In addition to the many tasks of running a consulting firm, he serves as the main consultant and strategist on all company projects.

Yalda Farivar Sadri

– Partner, Account Director

With a Master’s degree in Communications and extensive hands-on experience in Iran, Yalda has run and managed large and complicated projects for a varied range of clients. Before joining Mana Payam in 2009, Yalda was acting as a project manager and analyst in one of Iran’s main marketing research firms, and teaching several related courses at various learning centers in Iran. As a capable strategist, she now works as the account director leading and supervising the smooth development of the company’s projects.

Aida Aboutorabi

– Head of Media Relations

Aida comes from a background in journalism with several years of writing and reporting at Hamshahri, one of Iran’s main daily newspapers. Additionally, she has been involved with several other publications such as Chelcheragh and Docharkhe. Ever since joining Mana Payam in 2010 as a media relations specialist and a content strategist, she has been involved in numerous related campaigns for clients and today she leads the company’s Media Relations department, managing various large and demanding projects.

Parinaz Tayyeb

– Head of Design

With a degree in Graphic Design and Visual Communications and years of experience working with different advertising agencies as a designer and art director, Parinaz joined Mana Payam in 2011. Understanding the various marketing and communications challenges clients face, she is now the head of design department in charge of the visual elements of client communications needs.

Tandis Bahri

– Head of Marketing Communications

With a strong zest for knowledge and achievement, Tandis has begun and followed her professional career in the communications industry. Coming from a background in content and copy writing, and a top graduate from the Vije School of Visual Communication, she joined Mana Payam to serve as a project manager. Now, as the company’s head of Marketing Communications department she leads our clients with devising, planning, and managing the implementation of their marketing communication needs, projects and campaigns.

Roozbeh Shahrestani

– Head of Media Monitoring

Roozbeh joined Mana Payam as a systems and software analyst and soon began running the company’s Media Monitoring department. With a degree in pure mathematics from Iran’s top university and years of experience in systems analysis, consulting, digital mapping and software development, Roozbeh is an essential member of the team, designing, developing and running the tools essential for media monitoring and content analysis.

Saeed Raee

– Account Executive

With a background in journalism and years of experience as a Communications specialist Saeed has worked with many notable Iranian companies. He was the Communications manager at Solico Group; one of Iran’s largest meat and dairy holding companies before joining Mana Payam in 2014. Saeed acts as a link between clients and agency, coordinating Mana Payam’s projects and campaigns and therefore communicating clearly to all those involved. Saeed understands client’s needs and objectives and liaise closely with them throughout their projects.